For paid social and growth leads at brands already spending on Meta, TikTok or YouTube ads
We find the creator posts worth backing, get the rights and access to run them from the creator's account on Meta, TikTok and YouTube, then move your budget to the ones that bring in customers.
Before we meet, we put together a free audit of the creator ads in your space and the posts you could be running. It's yours to keep, whether we work together or not.
The creators and publishers whose names sit on your competitors' live Meta ads, how many ads each one has, and how long they've been running.
Which posts about you, from creators and from customers, look ready to run as ads, and whose handle each one should run from.
Where the public ad libraries go blind, like TikTok Spark Ads, so a quiet account isn't read as a gap.
Book a call and tell us, in short, where your ads run and the outcome you'd like to achieve.
We'll send you over all the info before we meet.
Then we'll review them together and pick the first posts to put money behind.
We're small, so no sales team. You'll talk to Alice or Dennis.
We read each brand's whole page of live Meta ads on the day named, and counted every ad with a second name on it beside the brand's.
Onnit, 2026
On September 6, 2026, Onnit had 191 Meta ads running. 50 of them ran under a publisher's name beside Onnit's: Everyday Health, Thrillist, Entrepreneur, The Dodo and Reader's Digest. The one in the picture is Onnit's own product video, run under The Dodo's name.
What it shows
You can whitelist with publishers as well as creators. A name your buyer already reads can carry your own studio ad.
Source: Meta Ad Library
fatty15 and Ricki Lake, 2026
fatty15 started five ads with Ricki Lake's videos and her name on them on May 28, 2026. When we read its page on September 7, all five were still running, 102 days later. 34 of its 135 live Meta ads had a creator on them, and they came from just 4 creators.
What it shows
A few creators, kept running for months. A brand stops paying for an ad that loses money, so an ad still live after three months is the one to study.
Source: Meta Ad Library
MUD\WTR and Riley Wiens, 2026
On September 3, 2026, MUD\WTR had 30 Meta ads running from 14 different people's handles, all of them videos. Riley Wiens was on 8. 19 of the 30 had started in the week before, and 9 started that same day.
What it shows
The other way to do it: new faces and new videos every week, so Meta always has something fresh to test.
Source: Meta Ad Library
Three people who run ads from other people's handles, in their own words.
“They get better signal when there's two handles on it. They get better targeting when there's two handles on it. The AI algorithm prefers it.”
Open Residency, December 2025
“I'd rather it's coming from @JohnnyBones, his handle, versus if it's coming from my brand account, it's perceived differently on the end customer.”
Open Residency, April 2026
“Right now across my entire portfolio, whitelisting ads have just been the best performers, no question.”
Marketing Operators, May 2024
Its head of growth puts the other 10% into the creator's fee. The post is where it starts, and the ad money is what shows it to more people.
Brands that already run Meta, TikTok or YouTube ads and already get posts from creators, and want those posts working as ads.
Posts that ran once on the creator's page and never as an ad
You keep your buyer. We bring the creators, the rights and the videos, ready for them to run
Supplements, drinks and skincare, where every claim in an ad has to follow FTC and FDA rules
Your offer runs with their name and face on it, so it reads like someone your buyer follows, and less like you talking about yourself.
Access to run ads from the creator's account for a set time, signed before anything runs, so a video that works doesn't have to stop when a deal ends.
We read what each new customer cost and how much of each video people watch, creator by creator, and move your money to the ones that sell.
New creators and new versions keep coming, so there's always a fresh ad to test next to the ones already working.
We learn about your value propositions and how you want the product framed. We also read your competitors' live creator ads: whose names are on them and how long each has run.
Posts about you that already did well on their own, and creators whose followers look like your buyer.
Before anything runs, the creator signs off on where the ad runs and for how long, and gives your ad account access to their handle.
We review every single ad before it goes live to keep quality and messaging on point, and you approve the first one.
Each creator's ad starts as its own test. Then we look at the results: did the cost of a new customer drop, and which creators brought the best returns.
More budget and new versions go to the creators who sell. Some brands also pay creators a share of what they spend behind their ads, so they want to make more.
We read brands' whole Meta ad pages and record every ad that runs with a creator's or a publisher's name beside the brand's.
Meta only shows ads that are running today, and TikTok's own library shows only ads from Europe, so we never call a quiet account empty.
We've read the interviews where the people running these ads at Ridge, Ketone-IQ, Nectar and True Classic explain what they do, and we build from that.
Health and wellness is one of our core lanes, so every ad goes out inside the FTC and FDA rules on what can be said.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryPaid Social Marketing Agency is the paid social division of Influencer Advisory, the influencer marketing agency Alice and Dennis run in Toronto. Same team, built for brands that want creator posts running as ads.
It runs a brand's ads on Meta, TikTok and YouTube. We focus on one kind: creator videos run as ads, often from the creator's own handle, with the rights in writing and the budget moved to the ones that sell.
It's when a brand puts its ad money behind a creator's handle, so the ad shows the creator's name and face. The creator gives your ad account access for a set time, and you run their post, or a new video they make, as an ad. More on how brands run it.
Spark Ads are TikTok's. You boost a creator's own post with their permission, and the likes and comments stay on their post. Partnership ads are Meta's, on Facebook and Instagram, and show both names on the ad. More on how Spark Ads work and what partnership ads show.
No. Ridge's founder has run ads from famous golfers, actors and musicians and from accounts Ridge made itself, and couldn't find a difference that held up. Your budget pays for the reach, so the video matters more than the follower count.
We find the creator posts worth backing, get the rights and access to run them from the creator's account on Meta, TikTok and YouTube, then move your budget to the ones that bring in customers.
